Creating an AdWords campaign for your international market is highly challenging and to make the most of it, continuous optimization is crucial. Google AdWords is a robust marketing platform and even a small oversight can hurt the return on investment (ROI) of your campaigns. In order to achieve your goals with the set ad spend, here are a few areas you can focus on.
AdWords is consistently changing their ad formats and if you’re not yet aware of what AdWords ad extensions are, I’m going to assume you’re new to the AdWords game. Pre-ad extensions, a Google AdWords text ad was pretty straight forward with a Headline, URL, and Description. Now, a text ad can have a handful of other pieces of information showing including ratings, sitelinks, call or text buttons, and more.
Adding extensions is an exceptional way to increase conversions, clicks and CTRs on Google search. They are useful tools to increase visibility, customer trust, store perception, and ad revenue. But the question is, Will Ad Extensions Increase Your Ad Rank?
If you have an app, you can highlight it in your text ads using the Google AdWords App Extension. Highlighting your app in the search results can be incredibly helpful to drive app downloads, which in turn helps you ensure that you are effectively cornering the market in your service offering. Here's how:
Callout extensions are used to highlight your value add. This is where you provide the reasons why someone would want to select you instead of one of your competitors. Do you offer free shipping? Easy returns? A trial period? This is where you want to include those special differentiators!