The Conversion Blog

Top 9 Facebook Ad Performance Issues & Solutions: Troubleshoot Your Campaigns

[fa icon="calendar'] Feb 13, 2019 / by Amy Hayward posted in Social Media, Advertising, Social Media Management, Facebook Ads [fa icon="comment"] 1 Comment

It's a new year and you're searching for ways to revive your Facebook ad campaigns. It might seem impossible to determine why your campaigns are underspending, overspending, not delivering, or just under-performing but the truth of the matter is there are several things to look out for when your Facebook paid ads aren't doing so well.

Here are the top 9 issues with Facebook Ads and solutions that can help you troubleshoot tricky or underspending campaigns today and solve the issues your ads might be facing.

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Creating Better Advertising Reports in HubSpot

[fa icon="calendar'] Nov 27, 2018 / by Tanya Wigmore posted in HubSpot, Advertising, Analytics, Facebook Ads [fa icon="comment"] 1 Comment

Tracking your links is essential to identify which marketing campaigns and platforms are working well for you. But if you're not doing your due diligence, you might not be tracking correctly and your reports will be more confusing than insightful. Luckily, with the smallest bit of legwork you can get your HubSpot reports to display more accurate information and align a little closer to the data that you're seeing in Google Analytics. 

Let's take a look đź‘€

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Using Facebook Audiences To Leverage Engagement

[fa icon="calendar'] Oct 08, 2018 / by Amy Hayward posted in Social Media, Advertising, Facebook, Social Media Management, Facebook Ads [fa icon="comment"] 0 Comments

Over 80 million businesses use Facebook to increase brand awareness and improve sales. Facebook isn’t going anywhere for those brands, but the Facebook News Feed might.  You’re not alone if you’ve seen a dramatic drop in engagement on your posts this year. 

Let’s take a closer look at how the news feed on Facebook is changing, as well as tips and tricks you can use to reach people using audience settings in Facebook paid ads.

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Optimizing AdWords for International Campaigns

[fa icon="calendar'] Nov 29, 2017 / by Smita Avanindra posted in Advertising, AdWords [fa icon="comment"] 0 Comments

Creating an AdWords campaign for your international market is highly challenging and to make the most of it, continuous optimization is crucial. Google AdWords (now Google Ads) is a robust marketing platform and even a small oversight can hurt the return on investment (ROI) of your campaigns. In order to achieve your goals with the set ad spend, here are a few areas you can focus on.

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What are AdWords Ad Extensions?

[fa icon="calendar'] Aug 18, 2017 / by Smita Avanindra posted in Advertising, AdWords [fa icon="comment"] 0 Comments

AdWords is consistently changing their ad formats and if you’re not yet aware of what AdWords ad extensions are, I’m going to assume you’re new to the AdWords game. Pre-ad extensions, a Google AdWords text ad was pretty straight forward with a Headline, URL, and Description. Now, a text ad can have a handful of other pieces of information showing including ratings, sitelinks, call or text buttons, and more.

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