The Conversion Blog

Leveraging Growth-Driven Design & Inbound Marketing for a Highly Regulated Market

[fa icon="calendar'] May 11, 2018 / by Tanya Wigmore posted in Client Spotlight, Growth-Driven Design, Inbound Marketing, HubSpot, Content Marketing, Growth-Driven Development

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This blog post digs deep into the successes we've had with our client, Algamus Gambling Treatment Center, during Growth-Driven Design and Inbound Marketing campaign. What's uniquely interesting about Algamus is that they were directly affected by Google's stance on addiction treatment center advertising, which caused some of their competitors and partners to shut down. The fact that Algamus was able to weather the storm is directly attributable to their inbound marketing campaigns.

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How to Make a Blockchain Marketing Video

[fa icon="calendar'] Feb 21, 2018 / by Amy Hayward posted in Video, Content Marketing, FinTech Marketing

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Videos can be a huge asset for most inbound campaigns and in particular, can help show your FinTech product to the masses. People tend to trust brands that offer them educational and helpful content, and in general videos have the ability to increase conversions by 80% or more on landing pages.

So, how can you make the perfect blockchain video that will attract investors, launch your ICO, or convert the masses? Here’s a look at some key areas to focus on when creating your video:

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Five Great Reports for Search Marketers (and One You Need to Stop Using)

[fa icon="calendar'] Feb 13, 2018 / by Tanya Wigmore posted in SEO, Analytics, AdWords, Content Marketing

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Even though online marketing is much more measurable than billboards, TV and magazine ads, it can still be hard to show the results of your work. Many standard dashboards and reporting tools don't show the real value of the campaign screenshots of monthly visitor traffic don't tell the whole story. And if you're a technical SEO, relentlessly asking development to make significant changes to the website to support new things like AMP or schema markup, you're swimming against the current.

To help you create more value in your role and clearly show that value to others, here are five great reports for search marketers (and one you need to stop using):

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THIS Is Why We’re All-In on AMP

[fa icon="calendar'] Feb 12, 2018 / by Tanya Wigmore posted in SEO, Video, Mobile Marketing, Analytics, Content Marketing

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If you haven’t heard that the future is mobile first, well, you aren’t reading enough. It’s been established that Google directive is mobile first, that good user experience is mobile first and if you want to remain competitive, you need to be mobile first.

At Meticulosity, we’re all-in on a great user experience and that means we’re all-in on the mobile experience, including Accelerated Mobile Pages or AMP.

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Creating a FinTech Marketing Strategy to Kill It in 2018

[fa icon="calendar'] Jan 15, 2018 / by Amy Hayward posted in Inbound Marketing, Content Marketing, FinTech Marketing

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With blockchain and cryptocurrencies firmly in the public-eye there’s never been a better time to take your FinTech product or service ICO live. You’ve put in the work to develop your product but might not know how to build your user base, find investors, and explain your complex product to the masses. The best way to bring your idea to the people is with Inbound Marketing. Leveraging this form of online marketing for FinTech companies allows you to turn complete strangers into loyal users, customers, and even evangelists.

Inbound FinTech Marketing is a vast process, but there are a few things you can implement today to help you kill it in 2018. Let’s take a look at where you can start:

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