The Conversion Blog

Five Great Reports for Search Marketers (and One You Need to Stop Using)

[fa icon="calendar'] Feb 44, 2018 / by Tanya Wigmore posted in SEO, Analytics, AdWords, Content Marketing

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Even though online marketing is much more measurable than billboards, TV and magazine ads, it can still be hard to show the results of your work. Many standard dashboards and reporting tools don't show the real value of the campaign screenshots of monthly visitor traffic don't tell the whole story. And if you're a technical SEO, relentlessly asking development to make significant changes to the website to support new things like AMP or schema markup, you're swimming against the current.

To help you create more value in your role and clearly show that value to others, here are five great reports for search marketers (and one you need to stop using):

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THIS Is Why We’re All-In on AMP

[fa icon="calendar'] Feb 43, 2018 / by Tanya Wigmore posted in SEO, Video, Mobile Marketing, Analytics, Content Marketing

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If you haven’t heard that the future is mobile first, well, you aren’t reading enough. It’s been established that Google directive is mobile first, that good user experience is mobile first and if you want to remain competitive, you need to be mobile first.

At Meticulosity, we’re all-in on a great user experience and that means we’re all-in on the mobile experience, including Accelerated Mobile Pages or AMP.

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Creating a FinTech Marketing Strategy to Kill It in 2018

[fa icon="calendar'] Jan 15, 2018 / by Amy Hayward posted in Inbound Marketing, Content Marketing, FinTech Marketing

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With blockchain and cryptocurrencies firmly in the public-eye there’s never been a better time to take your FinTech product or service ICO live. You’ve put in the work to develop your product but might not know how to build your user base, find investors, and explain your complex product to the masses. The best way to bring your idea to the people is with Inbound Marketing. Leveraging this form of online marketing for FinTech companies allows you to turn complete strangers into loyal users, customers, and even evangelists.

Inbound FinTech Marketing is a vast process, but there are a few things you can implement today to help you kill it in 2018. Let’s take a look at where you can start:

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Kickstart Your Social Media Marketing in 2018

[fa icon="calendar'] / by Amy Hayward posted in Social Media, Inbound Marketing, Content Marketing

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This year, the social media landscape changed dramatically for digital marketers and ecommerce merchants. If you haven’t adjusted the way you approach social media, now is the time to review your strategies and flex with the changes. Here’s a look at what 2017 meant for social media and trends in 2018 that are about to change all that again (as well as what this means for your ecommerce social media plans in 2018).

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How Video Can Help To Market Blockchain Technology

[fa icon="calendar'] / by Amy Hayward posted in Video, Content Marketing, FinTech Marketing

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Picture the scene: a tiny hotel room in a questionable part of Hong Kong and one man sat with Pikachu and SpongeBob flash drives (one of each respectively) plugged into his laptop using them to run a secret program in order to systematically and utterly destroy cryptographic "toxic waste" that the cryptocurrency zcash creates.

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