The Conversion Blog

How to Leverage on Google My Business Insights

[fa icon="calendar'] Sep 24, 2018 / by Erica Matsheza posted in Local Search, Analytics, Google My Business

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Leveraging Google My Business Insights can help you bridge the gap in your local SEO data to more effectively optimize your local listings and improve your overall local strategy.

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Five Great Reports for Search Marketers (and One You Need to Stop Using)

[fa icon="calendar'] Feb 13, 2018 / by Tanya Wigmore posted in SEO, Analytics, AdWords, Content Marketing

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Even though online marketing is much more measurable than billboards, TV and magazine ads, it can still be hard to show the results of your work. Many standard dashboards and reporting tools don't show the real value of the campaign screenshots of monthly visitor traffic don't tell the whole story. And if you're a technical SEO, relentlessly asking development to make significant changes to the website to support new things like AMP or schema markup, you're swimming against the current.

To help you create more value in your role and clearly show that value to others, here are five great reports for search marketers (and one you need to stop using):

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THIS Is Why We’re All-In on AMP

[fa icon="calendar'] Feb 12, 2018 / by Tanya Wigmore posted in SEO, Video, Mobile Marketing, Analytics, Content Marketing

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If you haven’t heard that the future is mobile first, well, you aren’t reading enough. It’s been established that Google directive is mobile first, that good user experience is mobile first and if you want to remain competitive, you need to be mobile first.

At Meticulosity, we’re all-in on a great user experience and that means we’re all-in on the mobile experience, including Accelerated Mobile Pages or AMP.

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Meticulosity Sets the Stage for Online Marketing in Cayman

[fa icon="calendar'] May 29, 2017 / by Tanya Wigmore posted in News, Analytics, AdWords

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Meticulosity is excited to bring our world class partners, Google and CallRail, as well as several international clients to the Cayman Islands in June!

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Finding Dead Pinterest Pins Using Google Analytics

[fa icon="calendar'] Apr 20, 2017 / by Tanya Wigmore posted in Social Media, Ecommerce, Analytics

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One of the unique issues with Pinterest for ecommerce sites is the prevalance of "dead pins." When your product inventory changes and products are no longer available on your site, people coming to the site via Pinterest will often encounter 404 errors for pages that just aren't live on the site anymore. 

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