Leveraging Google My Business Insights can help you bridge the gap in your local SEO data to more effectively optimize your local listings and improve your overall local strategy.
Even though online marketing is much more measurable than billboards, TV and magazine ads, it can still be hard to show the results of your work. Many standard dashboards and reporting tools don't show the real value of the campaign— screenshots of monthly visitor traffic don't tell the whole story. And if you're a technical SEO, relentlessly asking development to make significant changes to the website to support new things like AMP or schema markup, you're swimming against the current.
To help you create more value in your role and clearly show that value to others, here are five great reports for search marketers (and one you need to stop using):
If you haven’t heard that the future is mobile first, well, you aren’t reading enough. It’s been established that Google directive is mobile first, that good user experience is mobile first and if you want to remain competitive, you need to be mobile first.
At Meticulosity, we’re all-in on a great user experience and that means we’re all-in on the mobile experience, including Accelerated Mobile Pages or AMP.
One of the unique issues with Pinterest for ecommerce sites is the prevalance of "dead pins." When your product inventory changes and products are no longer available on your site, people coming to the site via Pinterest will often encounter 404 errors for pages that just aren't live on the site anymore.