Tracking your links is essential to identify which marketing campaigns and platforms are working well for you. But if you're not doing your due diligence, you might not be tracking correctly and your reports will be more confusing than insightful. Luckily, with the smallest bit of legwork you can get your HubSpot reports to display more accurate information and align a little closer to the data that you're seeing in Google Analytics.
Let's take a look 👀
Google Analytics is a fantastic tool to help you identify who is coming to your site, how they got there and what they did while they were visiting. However, if you don't take a few minutes to set up some key data filters, the data that you're looking at is going to be full of junk that's distorting your data. If your data sucks, the decisions you make based on it might too.
If you want better data integrity from your Google Analytics account, you'll want to consider adding filters.
Leveraging Google My Business Insights can help you bridge the gap in your local SEO data to more effectively optimize your local listings and improve your overall local strategy.
Even though online marketing is much more measurable than billboards, TV and magazine ads, it can still be hard to show the results of your work. Many standard dashboards and reporting tools don't show the real value of the campaign— screenshots of monthly visitor traffic don't tell the whole story. And if you're a technical SEO, relentlessly asking development to make significant changes to the website to support new things like AMP or schema markup, you're swimming against the current.
To help you create more value in your role and clearly show that value to others, here are five great reports for search marketers (and one you need to stop using):
If you haven’t heard that the future is mobile first, well, you aren’t reading enough. It’s been established that Google directive is mobile first, that good user experience is mobile first and if you want to remain competitive, you need to be mobile first.
At Meticulosity, we’re all-in on a great user experience and that means we’re all-in on the mobile experience, including Accelerated Mobile Pages or AMP.
