The Conversion Blog

Five Great Reports for Search Marketers (and One You Need to Stop Using)

[fa icon="calendar'] Feb 44, 2018 / by Tanya Wigmore posted in SEO, Analytics, AdWords, Content Marketing

[fa icon="comment"] 0 Comments

Even though online marketing is much more measurable than billboards, TV and magazine ads, it can still be hard to show the results of your work. Many standard dashboards and reporting tools don't show the real value of the campaign screenshots of monthly visitor traffic don't tell the whole story. And if you're a technical SEO, relentlessly asking development to make significant changes to the website to support new things like AMP or schema markup, you're swimming against the current.

To help you create more value in your role and clearly show that value to others, here are five great reports for search marketers (and one you need to stop using):

Read More [fa icon="long-arrow-right"]

THIS Is Why We’re All-In on AMP

[fa icon="calendar'] Feb 43, 2018 / by Tanya Wigmore posted in SEO, Video, Mobile Marketing, Analytics, Content Marketing

[fa icon="comment"] 0 Comments

If you haven’t heard that the future is mobile first, well, you aren’t reading enough. It’s been established that Google directive is mobile first, that good user experience is mobile first and if you want to remain competitive, you need to be mobile first.

At Meticulosity, we’re all-in on a great user experience and that means we’re all-in on the mobile experience, including Accelerated Mobile Pages or AMP.

Read More [fa icon="long-arrow-right"]

Meticulosity Sets the Stage for Online Marketing in Cayman

[fa icon="calendar'] / by Tanya Wigmore posted in News, Analytics, AdWords

[fa icon="comment"] 0 Comments

Meticulosity is excited to bring our world class partners, Google and CallRail, as well as several international clients to the Cayman Islands in June!

Read More [fa icon="long-arrow-right"]

Finding Dead Pinterest Pins Using Google Analytics

[fa icon="calendar'] / by Tanya Wigmore posted in Social Media, Ecommerce, Analytics

[fa icon="comment"] 0 Comments

One of the unique issues with Pinterest for ecommerce sites is the prevalance of "dead pins." When your product inventory changes and products are no longer available on your site, people coming to the site via Pinterest will often encounter 404 errors for pages that just aren't live on the site anymore. 

Read More [fa icon="long-arrow-right"]

Identify Seasonal Trends with AdWords Search Terms Report

[fa icon="calendar'] Mar 75, 2017 / by Tanya Wigmore posted in SEO, Ecommerce, Advertising, Analytics

[fa icon="comment"] 0 Comments

Paid search and organic search go together like cookies and milk. Both are great on their own, but when you put that data together the results are delicious. Let’s dive into how to leverage your AdWords Search Terms Report to identify seasonal content ideas.

Read More [fa icon="long-arrow-right"]