Internet users know what you’re doing with their data. In fact, everyone seems increasingly concerned about privacy and the amount of information that websites save about their visitors. After the..

The world of social media is rapidly changing. Every day, social media trends take over, and businesses have to be quick about picking up new strategies to capture visibility and traffic. 

Look at..

Since SEO is essential when it comes to people finding your website and accessing your content, it’s important to be aware of the current SEO trends. There is a lot that goes into having a strong..

With a massive amount of shopping moving online this year, it is expected that ecommerce stores will thrive this Black Friday. It is anticipated that this Black Friday will be bigger than ever..

The documentary, The Social Dilemma is all the rage on Netflix right now, and it has sparked fear in many viewers who were unaware of how much they are being “watched” through their devices and..

If you’re using a vanity URL for a marketing campaign, you want to make sure you’re tracking all those sweet leads in Google Analytics. 

At its most basic, micro-targeting is the hyper-segmentation of audiences coupled with personalized messages or offers to increase conversions. Your favorite brands do this all the time, and it’s..

In today’s world of shrinking borders, multiculturalism, and global ecommerce, it’s common for companies to have websites and content in different languages. Whether they’re targeting different..

As ecommerce sales are growing at such a fast pace, it is important to capitalize the digital platforms.