The documentary, The Social Dilemma is all the rage on Netflix right now, and it has sparked fear in many viewers who were unaware of how much they are being “watched” through their devices and..

If you’re using a vanity URL for a marketing campaign, you want to make sure you’re tracking all those sweet leads in Google Analytics. 

At its most basic, micro-targeting is the hyper-segmentation of audiences coupled with personalized messages or offers to increase conversions. Your favorite brands do this all the time, and it’s..

In today’s world of shrinking borders, multiculturalism, and global ecommerce, it’s common for companies to have websites and content in different languages. Whether they’re targeting different..

As ecommerce sales are growing at such a fast pace, it is important to capitalize the digital platforms. 

If you’re using Facebook Ads, you already know how much of a minefield the Ads Manager can be for the uninitiated. There are a lot of powerful features that go unnoticed by even the most..

Callout extensions are used to highlight your value add. This is where you provide the reasons why someone would want to select you instead of one of your competitors. Do you offer free shipping?..

Creating an AdWords campaign for your international market is highly challenging and in order to make the most of it, continuous optimization is crucial. Google AdWords (now called Google Ads) is..

One of the unique issues with Pinterest for ecommerce sites is the prevalence of "dead pins." When your product inventory changes and products are no longer available on your site, people coming..