It’s no secret that the Facebook algorithm is constantly changing. Given the fact that, over the course of its lifespan, Facebook has evolved from an invite-only networking platform to one of the largest social giants in the industry (with one billion daily active users) it makes sense that they constantly refine the way their platform works.
There are no shortage of articles on the Top Marketing Trends for 2018 and most of them are, in my opinion, pretty bang on. But what do these changes mean for you, the marketer? Is automation going to put you out of a job, will you need to learn some new skills, or will you be able to coast through 2018 unscathed?