The Conversion Blog

Managing NAP Inconsistencies to Improve Local Business Rankings

[fa icon="calendar'] Aug 08, 2018 / by Tanya Wigmore posted in Social Media, SEO, Local Search, Google My Business, Facebook

[fa icon="comment"] 3 Comments

Having your local business rank well on Google Maps & Google Local Search Results is absolutely essential to drive new new customers to your store instead of having them wander over to a competitor. Having NAP consistency (name, address, place consistency) is one of the most important things to rank better on Google Maps and get that foot traffic.

Read More [fa icon="long-arrow-right"]

How to Use Facebook Live to Increase Conversions

[fa icon="calendar'] May 30, 2018 / by Amy Hayward posted in Social Media, Facebook, Social Media Management

[fa icon="comment"] 0 Comments

If you’re all over Facebook marketing, you can’t have missed the recent F8 Facebook Developer conference and the subsequent announcements Facebook had for local and AR. While these exciting developments are set to change the way users and developers interact with the platform one feature remains as important as ever on Facebook -- in fact, the conference even made use of it to publicize their sessions.

Launched April 2016, Facebook Live is still a great way to boost engagement on your profile and notify all of your followers of your activity. Given that for the last three years Facebook has been sharing page notifications to less than 20% of your followers but almost 100% of your followers are notified of you going live this is a huge deal.

Despite having been around for so long, the idea of going live is daunting to a lot of businesses. What do you post? How do you do it? Taking the plunge is hard when it’s into the unknown so we’ve made a guide on getting started with Facebook live.

Read More [fa icon="long-arrow-right"]

International Micro-Targeting with Facebook

[fa icon="calendar'] May 16, 2018 / by Sophia Muller posted in Social Media, Facebook, Social Media Management, International

[fa icon="comment"] 0 Comments

At its most basic, micro-targeting is the hyper-segmentation of audiences coupled with personalized messages or offers to increase conversions. Your favorite brands do this all the time, and it’s pretty effective. Once you know what your audience wants and their specific demographics you can use this to make compelling ads that are highly relevant.

For international markets, micro-targeting has become an essential component of most campaigns because it allows you to granularly target your audience. Here’s a look at how you can set up micro-targeting campaigns on Facebook today. Facebook may be changing its policies, but there are still ways to appeal to international social audiences.

Read More [fa icon="long-arrow-right"]

Facebook is Changing Again: Here's How To Keep Ahead

[fa icon="calendar'] Feb 22, 2018 / by Amy Hayward posted in Social Media, Inbound Marketing, Facebook

[fa icon="comment"] 0 Comments

It’s no secret that the Facebook algorithm is constantly changing. Given the fact that, over the course of its lifespan, Facebook has evolved from an invite-only networking platform to one of the largest social giants in the industry (with one billion daily active users) it makes sense that they constantly refine the way their platform works.

Read More [fa icon="long-arrow-right"]

How Your Job as a Digital Marketer Will Change in 2018

[fa icon="calendar'] Jan 04, 2018 / by Tanya Wigmore posted in SEO, Inbound Marketing, Chatbots, Facebook

[fa icon="comment"] 0 Comments

There are no shortage of articles on the Top Marketing Trends for 2018 and most of them are, in my opinion, pretty bang on. But what do these changes mean for you, the marketer? Is automation going to put you out of a job, will you need to learn some new skills, or will you be able to coast through 2018 unscathed?

Read More [fa icon="long-arrow-right"]