The Conversion Blog

How to Set Up a Facebook Pixel Event for Your Ecommerce Site

[fa icon="calendar'] Oct 18, 2018 / by Amy Hayward posted in Facebook Ads, Ecommerce, Social Media, Social Media Management, Facebook [fa icon="comment"] 0 Comments

If you’re a veteran of ecommerce, the chances are you’ve been creating and maintaining successful Instagram and Facebook ad campaigns for a while now. You know your relevancy score from your cost per results, and you understand how to properly target your audiences and speak to them in a way that is highly engaging. Even the most successful Facebook campaigns can fall short, however, if you’re not aware of all the features Facebook has to offer.

While we find many businesses know what a Facebook Pixel is, we also see a lot of underutilization when it comes to the Facebook Pixel’s special custom features. These features can really boost your reporting, and even help with retargeting. Let’s take a look at how you can better harness the power of Facebook Pixels for your ad campaigns today.

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Using Facebook and Instagram to Increase Sales Over the Holidays

[fa icon="calendar'] Oct 11, 2018 / by Amy Hayward posted in Facebook Ads, Holiday Marketing, Facebook, Social Media Management, Social Media [fa icon="comment"] 0 Comments

If you’re not already on top of your Facebook holiday ad spend you’re missing out on huge potential revenue. Although much of the planning for your Q4 advertising should have happened months ago it’s not too late to jump in and start leveraging the power of Facebook and Instagram paid ads to reach more customers and increase conversions over the holidays.

Q4 matters when it comes to sales on social media. According to Facebook, 20% of shoppers start buying their gifts in October with 49% buying in November. Here’s a look at what you can do today to kickstart conversions and make the most of seasonal interest in your ecommerce site or store.

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Using Facebook Audiences To Leverage Engagement

[fa icon="calendar'] Oct 08, 2018 / by Amy Hayward posted in Social Media Management, Social Media, Facebook, Advertising, Facebook Ads [fa icon="comment"] 0 Comments

Over 80 million businesses use Facebook to increase brand awareness and improve sales. Facebook isn’t going anywhere for those brands, but the Facebook News Feed might.  You’re not alone if you’ve seen a dramatic drop in engagement on your posts this year. 

Let’s take a closer look at how the news feed on Facebook is changing, as well as tips and tricks you can use to reach people using audience settings in Facebook paid ads.

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Managing NAP Inconsistencies to Improve Local Business Rankings

[fa icon="calendar'] Aug 08, 2018 / by Tanya Wigmore posted in SEO, Local Search, Social Media, Facebook, Google My Business [fa icon="comment"] 3 Comments

Having your local business rank well on Google Maps & Google Local Search Results is absolutely essential to drive new new customers to your store instead of having them wander over to a competitor. Having NAP consistency (name, address, place consistency) is one of the most important things to rank better on Google Maps and get that foot traffic.

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How to Use Facebook Live to Increase Conversions

[fa icon="calendar'] May 30, 2018 / by Amy Hayward posted in Social Media, Facebook, Social Media Management [fa icon="comment"] 0 Comments

If you’re all over Facebook marketing, you can’t have missed the recent F8 Facebook Developer conference and the subsequent announcements Facebook had for local and AR. While these exciting developments are set to change the way users and developers interact with the platform one feature remains as important as ever on Facebook -- in fact, the conference even made use of it to publicize their sessions.

Launched April 2016, Facebook Live is still a great way to boost engagement on your profile and notify all of your followers of your activity. Given that for the last three years Facebook has been sharing page notifications to less than 20% of your followers but almost 100% of your followers are notified of you going live this is a huge deal.

Despite having been around for so long, the idea of going live is daunting to a lot of businesses. What do you post? How do you do it? Taking the plunge is hard when it’s into the unknown so we’ve made a guide on getting started with Facebook live.

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