If you’re a veteran of ecommerce, the chances are you’ve been creating and maintaining successful Instagram and Facebook ad campaigns for a while now. You know your relevancy score from your cost per results, and you understand how to properly target your audiences and speak to them in a way that is highly engaging. Even the most successful Facebook campaigns can fall short, however, if you’re not aware of all the features Facebook has to offer.
While we find many businesses know what a Facebook Pixel is, we also see a lot of underutilization when it comes to the Facebook Pixel’s special custom features. These features can really boost your reporting, and even help with retargeting. Let’s take a look at how you can better harness the power of Facebook Pixels for your ad campaigns today.