The Conversion Blog

Top 3 Social Media Growth Hacks for FinTech Companies

[fa icon="calendar'] Jan 31, 2018 / by Amy Hayward posted in Social Media, Inbound Marketing, FinTech Marketing

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Interest in blockchain and FinTech is, for the most part, still tied to the value of Bitcoin in USD as people slowly begin to understand what the technology is about but while recent fluctuations in Bitcoin, Ripple, Ethereum and other cryptocurrencies might have you doubting your resolve social media growth is possible with or without the massive search volumes we’re seeing this year for the keywords “blockchain” and “ico”, and this growth can in turn drive more traffic to your site. Here are our top 3 social media growth hacks that companies in the FinTech and blockchain space can utilize today.

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Creating a FinTech Marketing Strategy to Kill It in 2018

[fa icon="calendar'] Jan 15, 2018 / by Amy Hayward posted in Inbound Marketing, Content Marketing, FinTech Marketing

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With blockchain and cryptocurrencies firmly in the public-eye there’s never been a better time to take your FinTech product or service ICO live. You’ve put in the work to develop your product but might not know how to build your user base, find investors, and explain your complex product to the masses. The best way to bring your idea to the people is with Inbound Marketing. Leveraging this form of online marketing for FinTech companies allows you to turn complete strangers into loyal users, customers, and even evangelists.

Inbound FinTech Marketing is a vast process, but there are a few things you can implement today to help you kill it in 2018. Let’s take a look at where you can start:

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How Video Can Help To Market Blockchain Technology

[fa icon="calendar'] / by Amy Hayward posted in Video, Content Marketing, FinTech Marketing

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Picture the scene: a tiny hotel room in a questionable part of Hong Kong and one man sat with Pikachu and SpongeBob flash drives (one of each respectively) plugged into his laptop using them to run a secret program in order to systematically and utterly destroy cryptographic "toxic waste" that the cryptocurrency zcash creates.

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What Do Online Retailers Need To Know About Blockchain?

[fa icon="calendar'] / by Amy Hayward posted in Ecommerce, FinTech Marketing

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In 2009 an entirely new form of currency emerged so secure that is disrupting financial industries, causing waves in the global news. This cryptocurrency known as Bitcoin was unique from the very beginning – a form of digital asset only previously theorized about – and as it gained more early adopters its security only increased and so did its value.

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