The Conversion Blog

Why FinTech Needs Inbound Marketing More Than Ever

[fa icon="calendar'] Apr 13, 2018 / by Amy Hayward posted in Inbound Marketing, FinTech Marketing, Blockchain Marketing

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Your innovative FinTech service or product could revolutionize the world but it doesn’t mean much if nobody’s heard of it. Here’s a look at how Inbound Marketing is more relevant than ever when it comes to blockchain services in the face of recent changes to regulation within the online advertising industry.

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The Best Podcasts for Inbound FinTech Marketing

[fa icon="calendar'] Mar 21, 2018 / by Amy Hayward posted in FinTech Marketing, Podcast, Blockchain Marketing

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When looking to market your ICO and create a buzz around your FinTech company there’s a whole host of information out there on where to get started. From creating buyer personas, to killing it at social– maybe you already know you want to approach this using Inbound FinTech Marketing but you’re not sure where to get started. Or perhaps you think there’s almost too much information or that you just don’t have time to work and read all of this advice.

If you’re strapped for time, that’s okay, because there are a lot of other ways to digest knowledge quickly – and one of the best ways by listening to podcasts. Here are a few of our favorite podcasts to give you a flavor of what’s out there. These are suitable for smaller business as well as enterprise level projects. Listen to these while working on your FinTech product or service and absorb the wisdom.

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How to Make a Blockchain Marketing Video

[fa icon="calendar'] Feb 21, 2018 / by Amy Hayward posted in Video, Content Marketing, FinTech Marketing

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Videos can be a huge asset for most inbound campaigns and in particular, can help show your FinTech product to the masses. People tend to trust brands that offer them educational and helpful content, and in general videos have the ability to increase conversions by 80% or more on landing pages.

So, how can you make the perfect blockchain video that will attract investors, launch your ICO, or convert the masses? Here’s a look at some key areas to focus on when creating your video:

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Top 3 Social Media Growth Hacks for FinTech Companies

[fa icon="calendar'] Jan 31, 2018 / by Amy Hayward posted in Social Media, Inbound Marketing, FinTech Marketing

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Interest in blockchain and FinTech is, for the most part, still tied to the value of Bitcoin in USD as people slowly begin to understand what the technology is about but while recent fluctuations in Bitcoin, Ripple, Ethereum and other cryptocurrencies might have you doubting your resolve social media growth is possible with or without the massive search volumes we’re seeing this year for the keywords “blockchain” and “ico”, and this growth can in turn drive more traffic to your site. Here are our top 3 social media growth hacks that companies in the FinTech and blockchain space can utilize today.

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Creating a FinTech Marketing Strategy to Kill It in 2018

[fa icon="calendar'] Jan 15, 2018 / by Amy Hayward posted in Inbound Marketing, Content Marketing, FinTech Marketing

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With blockchain and cryptocurrencies firmly in the public-eye there’s never been a better time to take your FinTech product or service ICO live. You’ve put in the work to develop your product but might not know how to build your user base, find investors, and explain your complex product to the masses. The best way to bring your idea to the people is with Inbound Marketing. Leveraging this form of online marketing for FinTech companies allows you to turn complete strangers into loyal users, customers, and even evangelists.

Inbound FinTech Marketing is a vast process, but there are a few things you can implement today to help you kill it in 2018. Let’s take a look at where you can start:

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