You may be considering adopting HubSpot for your business in Canada, weighing the pros and cons. Our advice is, don’t take too long mulling it over because the competition is fast on your heels.  

Fundamentally, HubSpot is a marketing company that offers software and services to help businesses grow. One of their software offerings is the HubSpot Content Management System (formerly branded..

It used to be that a business would design a new website, launch, and leave it. Then hope that this redesign will work to drive new leads to the business until they decide to redesign it again..

HubSpot automation technology can make tasks simpler by helping you deliver content to your leads and customers at the right time. If you want to automate your communication with leads and..

Negative keyword lists are as important to your PPC campaign as a well built keyword list. Often an overlooked step in PPC management, negative keyword lists can not only elevate the ROI of your..

It's a new year and you're searching for ways to revive your Facebook ad campaigns. It might seem impossible to determine why your campaigns are underspending, overspending, not delivering, or..

One of the biggest issues we’ve been seeing again and again over the past 2 years within enterprise client organizations is the inability of internal service delivery to keep up with marketing and..

Tracking your links is essential to identify which marketing campaigns and platforms are working well for you. But if you're not doing your due diligence, you might not be tracking correctly and..

Inbound marketing isn't only about driving traffic to your website or app, it's also about converting visitors into leads when they land on your site. The more qualified those leads are the better..

If you’re using Facebook Ads you already know how much of a minefield the Ads Manager can be for the uninitiated. There are a lot of powerful features that go unnoticed by even the most..

Google Analytics is a fantastic tool to help you identify who is coming to your site, how they got there and what they did while they were visiting. However, if you don't take a few minutes to..

Over 80 million businesses use Facebook to increase brand awareness and improve sales. Facebook isn’t going anywhere for those brands, but the Facebook News Feed might.  You’re not alone if you’ve..

Predicted to top $1billion in ad revenue by 2020, Pinterest is an often under-utilized platform that's growing daily. While not everyone's ecommerce content is appropriate for Pinterest, the..

You've decided that it's time to clean up your HubSpot contacts database. There are some people who consistently bounce, there are some old (and questionably obtained) contacts and there are those..

As a HubSpot user you know know that your contact database is a goldmine of sales opportunity. Having lots of segmented lists, custom workflows, lead scoring and full contact records can help you..

We see many FinTech and Blockchain companies missing out on opportunities to leverage and delight their existing client base. Your existing clients, users, and investors have the greatest..

If you’re all over Facebook marketing, you can’t have missed the recent F8 Facebook Developer conference and the subsequent announcements Facebook had for local and AR. While these exciting..

At its most basic, micro-targeting is the hyper-segmentation of audiences coupled with personalized messages or offers to increase conversions. Your favorite brands do this all the time, and it’s..

This blog post digs deep into the successes we've had with our client, Algamus Gambling Treatment Center, during Growth-Driven Design and Inbound Marketing campaign. What's uniquely interesting..

When it comes to your marketing KPIs, nothing is more important in your digital campaigns than spurring visitors to action and generating those sweet leads. You probably already know just how..

Your innovative FinTech service or product could revolutionize the world but it doesn’t mean much if nobody’s heard of it. Here’s a look at how Inbound Marketing is more relevant than ever when it..

Voice search is transforming the world, and the future of local search now lies in voice. Google has predicted that by 2020, around 50% of search queries will be voice searches. With a great low..

Google My Business pages, or Google Places pages, are the local business listings that you see in the Google Search Results and Map Search Results to help you find physical business locations...

When looking to market your ICO and create a buzz around your FinTech company there’s a whole host of information out there on where to get started. From creating buyer personas, to killing it at..

It’s no secret that the Facebook algorithm is constantly changing. Given the fact that, over the course of its lifespan, Facebook has evolved from an invite-only networking platform to one of the..

Even though online marketing is much more measurable than billboards, TV and magazine ads, it can still be hard to show the results of your work. Many standard dashboards and reporting tools don't..

With blockchain and cryptocurrencies firmly in the public-eye there’s never been a better time to take your FinTech product or service ICO live. You’ve put in the work to develop your product but..

There are no shortage of articles on the Top Marketing Trends for 2018 and most of them are, in my opinion, pretty bang on. But what do these changes mean for you, the marketer? Is automation..

This year, the social media landscape changed dramatically for digital marketers and ecommerce merchants. If you haven’t adjusted the way you approach social media, now is the time to review your..

Yes. In some cases, having a country specific top level domain (your "country code top-level domain", or ccTLD) of the country you are targeting can significantly increase your search engine..

Picture the scene: a tiny hotel room in a questionable part of Hong Kong and one man sat with Pikachu and SpongeBob flash drives (one of each respectively) plugged into his laptop using them to..

Creating an AdWords campaign for your international market is highly challenging and to make the most of it, continuous optimization is crucial. Google AdWords (now Google Ads) is a robust..

Cart abandonment is a concern for retailers and one of the main reasons shoppers abandon their cart is a lack of trust in the website. There are a lot of things you can do to engender trust once a..

Website traffic is an important driver of your ecommerce business and for building brand awareness. But if you’re getting traffic but simply not converting enough of your audience into customers..

In today’s world of shrinking borders, multiculturalism, and global ecommerce it’s common for companies to have websites and content in different languages. Whether they’re targeting different..

Most engagements with a web development company are structured in one of two ways; one-off products such as site launches and platform migrations, or as development retailers to apply patches, fix..

Keyword research is vital to any good search engine optimization plan. Whether you’re starting a paid search campaign or relying on organic traffic, knowing which keywords you’re targeting can..

Entering a new market can be intimidating and you need to ensure that you get your messaging and targeting correct. Marketing your brand to an audience overseas can be tricky and catering to..

Expanding your business to an international audience is a great opportunity to help you increase growth potential. Interacting with an audience that is part of a different culture or in a..

Deciding on a content management system (CMS) for your business can be a challenging task, and switching your website’s CMS can be even more daunting. There are numerous platform options available..

AdWords is consistently changing their ad formats and if you’re not yet aware of what AdWords ad extensions are, I’m going to assume you’re new to the AdWords game. Pre-ad extensions, a Google..

Adding extensions is an exceptional way to increase conversions, clicks and CTRs on Google search. They are useful tools to increase visibility, customer trust, store perception, and ad revenue...

A good reputation can go a long way. With Google AdWords Review Extensions, you have the opportunity to include reviews, awards and testimonials below your text ads. And what’s even better? These..

It’s important to give your customers a better idea of your products and services before they click your ad. With the structured snippets extension, you can do exactly this! The extension helps..

Google My Business has rolled out a few new features over the past few weeks so we’ve put together a roundup of some of the tools that are poised to make an impact on your business.

Leveraging location extensions in AdWords is vital if you have a physical location. It’s estimated that over 20% of Google searches are local searches, and over 50% of local searches conducted on..

As ecommerce sales are growing at such a fast pace, it is important to capitalize the digital platforms. 

AdWords call extensions are an optional feature for AdWords ads that allow you to show your phone number with a Click to Call option right in your ad. This reduces a step for people who may have..

Magento Enterprise Edition 2.2 releases this September and to prepare for the launch Magento has been allowing customers and technology partners test the extensions for functionality, usability,..

If you have an app, you can highlight it in your text ads using the Google AdWords App Extension. Highlighting your app in the search results can be incredibly helpful to drive app downloads,..

Callout extensions are used to highlight your value add. This is where you provide the reasons why someone would want to select you instead of one of your competitors. Do you offer free shipping?..

Google AdWords sitelink extensions allow you to direct potential visitors to a page other than the landing page associated with your ad. This is great for the user experience of the visitor..

One of the unique issues with Pinterest for ecommerce sites is the prevalance of "dead pins." When your product inventory changes and products are no longer available on your site, people coming..

Paid search and organic search go together like cookies and milk. Both are great on their own, but when you put that data together the results are delicious. Let’s dive into how to leverage your..

When we’re working with a new inbound marketing client, one of our key discussions is always around their target audiences, and more specifically, in developing their buyer personas. Clients will..

One of our ecommerce clients has over 70% of their website traffic coming to the site via mobile phone; there is no denying that mobile traffic has become absolutely HUGE. But the sobering reality..

If you’re using a vanity URL for a marketing campaign, you want to make sure you’re tracking all those sweet leads in Google Analytics. 

Once you've past the onboarding quarter, most of the initial research is completed and your inbound marketing agency will be grinding out deliverables:

The onboarding quarter is typically the most labor-intensive part of your Inbound campaign. The bulk of the research on your company and your customers is performed during onboarding. Most first..

With everything in life, there is no magic wand that will make sales appear at your doorstep overnight. Inbound Marketing is a long-term play. You're going to see slow, steady growth as we build a..

This is probably the most frequently asked question we get about Inbound Marketing: How long does it take to see results from Inbound Marketing?

Healthcare professionals have a long history of being taken advantage of and held hostage by IT consultants. Because their training and experience is generally not related to IT, those who help..

 We have a client who is this close to breaking even on their ROI. They are a large ecommerce site and the profit margins are always narrow so it is incredibly important that that their campaigns..

One type of content that is still not used enough in the world of SEO is online video.

Have you ever started to read a blog post and then didn’t want to stop or wanted more of it? You start reading and immediately relate and connect with what the blogger is saying. There’s..

Nowadays more people own a mobile device than a toothbrush. It turns out the average person spends just under seven hours looking at a device screen every day

Meticulosity was awarded an Impact Award for Growth-Driven Design (GDD) yesterday by HubSpot, the industry leader in inbound marketing automation software. The award is given out on a quarterly..

For any inbound marketing campaign, you need to consider the Buyer’s Journey; that is, the journey that someone takes before they end up contacting you about your services. There are a few..

Inbound marketing has seen amazing growth over the past few years and it’s not a surprise. Content has always been King when it comes to your website and producing more, quality content that..

Content Calendars. They're the key to executing a successful, cohesive content strategy across multiple channels with multiple stakeholders. But, all too often, they end up neglected, outdated or..

Addiction marketing is tough sometimes. Inbound marketing for addiction clinics allows you to reach your market in a more sensitive, less direct way than paid ads which can come across as pushy,..

So many website owners that we talk to have a long list of changes that they would like to make on their website but the thought of doing a full website redesign with all it’s work, budget..

Does your medical clinic have a mobile website? Not just a site that shows up on a phone, but a solid mobile optimized website that allows for easy navigation? It should. Mobile website use is on..

This blog article on Personalization & Remarketing in Sensitive Industries is focused on the unique nuances of addiction treatment center marketing, but is still relevant to many industries. 

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With increasing health care costs and wait times, it’s only natural that people will do a quick search to find out if bronchitis is contagious, what the symptoms of meningitis are, or how to..

Magento Version 2 was released after many delays on November 17 of 2015. I don't know about you, but that seems like a pretty bad time of the year to be messing with your ecommerce site. Also -..

CEO’s and Marketing directors of every addiction treatment center know that a key factor in keeping their beds full is to drive as much traffic as possible to their websites.  An increasing number..

Medical clinics face an increasingly competitive marketing environment.  Large players are dominating SEO and AdWords on the internet and drowning out the messages of other medical facilities that..

When we start with a client, we often have to modify their website to make it receptive to inbound marketing.  Personas must be developed around the different types of visitors that the site will..

Medical service providers that have high value clients know that inbound marketing can achieve significant results.  Addiction treatment centers, plastic surgeons and medical spas all have clients..

Email marketing can be an important part of both inbound and outbound marketing strategies for many businesses.  Using email in marketing for health care centers is not as straight forward as it..

Every medical website or treatment center, whether inpatient or outpatient, knows that their online presence has to make it easy for patients to find information on their services. 

As the founder and President of a small firm, I wear lots of hats... Account manager, quality assurance, strategic planner, and our only sales person. Early in 2015, I brought on a partner and his..

inbound Marketing is the new black; everyone seems to be talking about it. Is it just more smoke and mirrors like search engine optimization was before Google made content king? Well, if you're..

Universal Analytics is the most widely used web analytics tool for Ecommerce. It lets you view all the metrics that are relevant for your online store, including the total revenue, quantity,..

3dcart just officially announced version 7 of their platform yesterday - and it's a home run. I had used the new responsive admin during some beta previews we were privy to, and it looks and..

There is only one place you should be hosting your videos: YouTube. You simply can't host your own video content anymore - mobile devices, browser wars, and security issues have changed the..

Step away from the keyboard! Over emailing your contact and customer lists is probably the biggest email marketing mistake you can make. Not only is it super annoying and likely to put-off..

SEO isn't the smoke and mirrors that it was 5 years ago. There's no more secret META tags, no more hiding content using white text on white backgrounds, and no more submitting your site to 1000s..

If you've ever gone through a web design or re-design project, you know it has it's pitfalls even if you had a great experience. The main problem is that you are pressured to come up with..